Seth Godin, sethgodin.typepad.com
What is this great shift marketing expert, Seth Godin, is talking about? Social Media of couse! Social Media is a vital part to many people's daily communication, and businesses are starting to realize the power of marketing on the web.
"Social Media sites like Twitter, Facebook, Linkedin and YouTube are changing the way the world does business. I think this is in response to our desire to connect with others. Relationship Marketing is all about connecting with people first as human beings and then as customers later. For a real business relationship to work, both parties must receive value. If only one or neither does, that relationship won’t continue for long."
Terry Brock, Marketing Coach & Syndicated Columnist, terrybrock.com
It's important for businesses to connect to their consumers on the a personal level when utilizing social media marketing. There are several factors to consider while branding to customers:
1. Get Engaged. Not in the man getting down on one knee kind of way...but get involved in the consumers life by developing conversations. Use Facebook and Twitter to pose interesting questions to your followers that they might share with their friends. If you show interest in them, they will share that interest with others. According to an article on Mashable, 60% of consumers expect a brand to respond when they post a question or concern on social media. It's all about the conversation.
2. Be Creative. Coca Cola came up with something as simple as a sticky hand to get users attention. The simple campaign was so successful they developed an app to continue it's appeal. It doesn't take a huge budget to make a successful ad. All you need is one good idea to stick...sometimes quite literally.
3. Make a Presence. When directing social media users to your brand, don't be a one-hit-wonder. Keep content up to date and fresh. Build the brand across different social media platforms to expand your target audience.
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