Following all the Rules

One company that does a great job at branding across the board is Starbucks.  They are known for delivering a great quality product at a reasonable price and good customer service.  A lot of companies do that though.  What separates Starbucks though is their ability connect with their customer base.  They really understand their clientele.  The typical Starbucks customer is pretty tech savvy and concerned with current events.  They are on-the-go but still love the coffee house vibe.  Starbucks caters to this customer by providing online content that is relative and fun.  From their main website to their social media pages, even their cute boards on Pinterest, everything relates to their brand. Their customers reward them with loyalty and continuing to purchase their products.  Starbucks is truly a company that understands the value of good branding.