Why Use Social Media Marketing?

 “Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.”  Matt Dickman, technomarketer.typepad.com





Social Media is everywhere.  It's become part of the American culture over the last 5 years, so much that it seems crazy to us when someone is not involved in some sort of social media site.  The video above lists a number of statistics emphasizing the vast growth and spread of social media.  These stats aren't just for general information though.  They are valuable pieces of information for anyone trying to grow and expand a business. When any one person can reach millions and millions of people with a simple post, that is a technology to take note of.  When social media marketing is done correctly, the scope of where a company can reach is virtually endless.  The end of the video reminds us though, that with that power, it is very important to remain trustworthy.  As simple as it is to get positive information out to the public, one mistake and negative information will fly across the social media networks just as easily. In 24 hours, your information can reach a lot of people.  Make sure your content is interesting, reliable, and beneficial to the consumer, and you will have no problem tapping into the world of social media marketing.