Pin Your Way to Success

Pinterest is one of the newest Social Media Sites, yet it has quickly become one of the most popular.  The structure behind it is a little different than others in that you post pictures of things that interest you instead of status updates.  It is a favorite of crafty moms and brides, but Pinterest is also becoming a valuable tool for businesses.


There are several tips to successfully marketing your products or services on Pinterest.

• Relate to the users.  Posting products in a cold, sterile environment will only look like you are trying to sell something. Make the user feel like they need your product in their everyday life by pinning shots of the product in daily life.
• Connect your company. By posting pictures of your office or employees, you connect with the consumer and become relatable.
• Link to Social Media. Pin images that will encourage users to click-through to your blog or other social media sites.  This continues the process of connecting to the customer and building your brand.

On Pinterest, it's all about visual appeal.  Create interesting pins that draw in users and make that connection! Check out the infographic below for more tips and tricks for getting the most out of Pinterest. If you still want to know more check out an article from the company behind the graphic.